Colour cosmetics, from shade to shelf.
Lipsticks, tints, base, palettes and nails developed for Indian skin tones, packed to sell on shelf and launched with content that shows the colour properly.
Every colour category, one studio
Pick one hero product or build a full launch range.
Shades that work on Indian skin
Undertone, depth and finish are planned before a single swatch is made.
- 01Week 1
Shade brief
Target undertones, depths, finishes and benchmark shades.
- 02Week 2–4
Lab shades
First pigment matches and swatch cards.
- 03Week 4–6
Wear tests
Swatches on a range of Indian skin tones in daylight.
- 04Week 6–8
Lock range
Final shades, names and pack colours.
- 05Launch
Swatch content
Swatch photos and video for listings and ads.
Packaging that sells on a crowded shelf
We source components and decoration together with the formula, so the product looks right and works right.
- Lipstick cases, compacts, palettes and tubes sourced to your MOQ
- Finishes: matte, metallic, soft-touch, transparent
- Magnetic palettes and refill-ready formats
- Artwork and label checks for India and export
What makeup founders ask
What MOQ do we need for a lipstick range?
MOQ depends on the format and the manufacturer we match you with. We share options at different quantities in the development plan so you can choose.
Can you match a shade we already sell?
Yes. Send the product and we brief the lab to match it, then check the match on skin before you approve.
Do you shoot the swatches?
Our growth team plans swatch content with your launch, so listings and ads show each shade on real skin.
Launch a colour range people actually wear.
Tell us the categories, shade count and price point. We come back with a range plan.